Marketing in the Digital Environment

Marketing in the new digital environment


On April 14th you heard from three fantastic speakers about how they have built their practices in the virtual world.  There are many things you can do to run a practice in the virtual world.
First, understand what resources your company has for you and your practice.  You will want to utilize those first, and then build form there.  Second, assess your practice.  Not everyone will want to meet virtually for many reasons.  Understand what they want to do, and adjust your practice to that.  Third identify your prospects and how they want to meet you and interact with you.
I work a lot with small business owners and millennials.  These individuals like to find things on their own and on their own time.  Whether it be through groups they are involved in, their own research, or through referrals.  Understanding where people will be, will help you in the digital world.
Here is my detailed strategy for marketing.  Understand that you may have to clear some or all of this with your compliance department, and that you may have to adjust it to your practice:

1. Daily, write a post about something, most recently I wrote a post asking for people to vote on my puppies for cute puppy contest.  This can be business or personal, or musings, but be direct about it, and make it a tie in to what you do.  I call my puppies my coworkers, and said help my office become an award winning office.  This draws people to you.
2. Record 1-2 minute videos directly on linked n about a topic.  I make my topics about working with teams, and building a practice.
3. Record longer videos, these I have to get approved through compliance, about important topics.
4. Reach out to people I am connected to daily, and have conversations about things they are doing.
5. Search for people that fit my ideal profile on Linked In, and connect with them and build relationships
6. Keep it going

I do use static posts as well, but have found that the more dynamic I can be and interactive the better success.  I also use a calendar to make sure that I am consistent with everything.  Building a calendar of consistency is extremely important and building the demand people want.