1. Develop your topic - Through research and develop a specific topic that you are an expert on.
2. Research and write on your topic - examine the topic form multiple areas. As you may know I write on two major topics. The first being small business development and the other on insurance topics. Know this area in and out.
3. Catch the audience - Once you have credibility as an expert when you start speaking, catch the audience attention. I use a quiz, usually 3 - 6 numbers that tie to the presentation.
4. Don't read the slides - Know your topic at the top of your mind. The slides are guides not to be read word for word. There is one exception, sometimes you have legal restrictions where certain material has to be read the exact way, so know what you can summarize and what you have to read word for word. Do your best to minimize the word for word and make it a conversation.
5. Make it a conversation - Remember in school, who were your favorite teachers? For me it was the ones who engaged and got us talking and did not lecture. It is the same here where you want them to get involved and participate, don't lecture to them. The larger the group the harder this is. In a large group I usually engage a few people in the audience that I introduced myself to before the speech so I have some involvement.
6. Call to action - Once done, create a call to action to summarize everything and develop a strong strategy and implementation so your listeners walk away from you and do something.